My name is Gulshan, and I founded “Spectre Time”, a Singapore homegrown microbrand and i would like to share my story with you.
I was working as a flight attendant for the world-renowned Singapore Airlines. I cannot say that I did not enjoy the job and the lifestyle in fact I enjoyed every bit of it. Flying all over the world visiting different cities, meeting people from all walks of life and learning about new cultures opened my eyes and broadened my thinking and knowledge. It was always truly a learning experience on every flight.
It started when I finally saved up enough money to purchase my very own “SWISS MADE” luxury automatic wristwatch. I have always been an admirer of wristwatches and that purchase ignited the passion even further. I did enjoy wearing it but it got me thinking and I asked myself, “why spend thousands of dollars on a wristwatch that has a sole function to tell and keep time?”. After much thought, I decided to design and produce my very own wristwatch which will be the one and only piece ever made. I started the task of sourcing for suppliers from Hong Kong/China as that was the best place to get started as the wristwatch industry there is huge. I took inspiration from a few luxury swiss brands and pieced together a design from scratch that I was satisfied with. I also managed to get in contact with a wristwatch manufacturer and the process of creating began. I never knew so much work was involved in creating wristwatches from choice of material to the type of finishing to the way the bracelet attaches to the case as well as the dimensions and choice of movement. I did learn so much more in such a short period of time.
It was a 3-month long wait for my prototype to be completed and delivered and when I finally received it I was astounded at how good the quality and finishing was. I started wearing my creation on-board flights and people started noticing it, both my colleagues and passengers. People started approaching me asking me where I bought the wristwatch I was wearing from and told me how nice it looks. My answer to them was, “This is my own creation and you cannot find it anywhere as it does not retail at stores.”. I could see the disappointment in them as they would have liked wearing it on their wrist. I was told by many to produce more, to monetize it and perhaps start my very own wristwatch business. It got me thinking after a few months and that is when I decided to produce in bulk and share my creation with others.
It was not an easy journey but I pulled through and I am glad I listened and kept my door open to opportunities. I have since left the airline. There is very stiff competition in the wristwatch industry and I am more than happy to be part of it.
That is my story and I greatly appreciate the support.